Live Nation is the latest company to launch a Facebook Messenger bot, using AI technology to notify fans of upcoming concerts, help them buy tickets and plan outings with their friends.
Live Nation promotes approximately 26,000 shows per year, while Facebook boasts a user base of 1.3 billion people. The app is designed to help fans pull up events at nearby venues, search their favorite artists, or browse through curated featured events. The app is designed to learn the preferences of the individual users and build a fan profile to serve up events they might want to attend in the future.
The Messenger bot also makes it easier to coordinate events with friends, enabling multiple users to chat within the bot and make group purchases. Once fans find an event they’re interested in, they can purchase tickets within the Messenger bot and link their Live Nation account to expedite check out.
Facebook recently opened up its API to companies to add Messenger or SMS bots and according to a recent article in Forbes, UX technology is expected to expand in 2017 and get better at having conversations with users. BET launched a Facebook Messenger bot for its four-day festival earlier this summer, as did the Outside Lands Festival in San Francisco. There's also a Game of Thrones bot to test fans knowledge of the show, a bot that will deliver you Dad Jokes and a dating bot called Foxsy.
"Concerts are extremely social experiences, and we’re excited to introduce a concert discovery tool that embodies that social spirit," said Lisa Licht, Live Nation's Chief Marketing Officer tells Billboard in a statement “Whether fans choose to interact with our new bot one-on-one, or get their friends involved in the planning, we think they’ll have a lot of fun finding shows to go to."
Live Nation’s bot for Messenger is live for North America. To start chatting, fans can search for ‘Live Nation Concerts’ in the Messenger app, or visit Live Nation Concert’s profile page and click the ‘message’ button.
