Multi-platform video and music network Music Choice and independent distribution company/record label EMPIRE are announcing a strategic distribution agreement. Music Choice will have the rights to distribute EMPIRE's entire catalog of music videos on its platform in U.S. and international markets.
EMPIRE's video catalog includes recent music videos from urban artists including Fat Joe, D.R.A.M., Anderson .Paak, Tyga, XXXTENTACION, Snoop Dogg, T.I.and more. The catalog also features videos from reggae, rock, gospel, Latin and pop artists. The two companies will work together on video premieres, artist programs and marketing campaigns.
To launch the partnership, a full-length mini-movie and music video from R&B singer Rhyon will be released, as well as a mini-movie by Dipset's Jim Jones and new music videos from Snoop, Tyga and others. More programs will be released throughout the year.
“EMPIRE has been our go to for independent artists that move the needle like Rich Homie Quan, D.R.A.M. and Anderson .Paak. We are committed to giving independent artists a national platform for their music. This strategic partnership with EMPIRE will take it to the next level," said Damon Williams, senior vice president of programming strategy and partnerships at Music Choice.
“We have worked with Music Choice many times on one-off programs with our artists over the years so we understand the role they play in breaking our independent artists," EMPIRE founder and CEO Ghazi Shami said. "We are excited about this strategic alliance which will give us an opportunity to premiere music videos and showcase our artists in Music Choice’s artists programs.”
