PSA to Producers in Atlanta
On Wednesday (Oct. 18), Metro Boomin' warned upcoming producers on Twitterabout collaborating with Artist Partner Group (APG) due to his past experiences with the label.
"PSA to producers everywhere, don't let @AtlanticRecords steal your soul," Boomin' tweeted out early Wednesday morning in response to a PSA involving new talents out of Atlanta. Later, he clarified his comments and directed his jabs towards Warner Music Group's creative officer Mike Caren, who also spearheads APG.
"What I said about Atlantic was directed at Mike Caren and the APG division who deals directly with producers and songwriters," said the Atlanta beatmaker. He continued to bash Caren's company as "vultures" and conveyed his desires to preserve the art of music rather than letting "lives go to waste." "It is just so demeaning to take advantage of hungry artists/producers/writers who put their whole life into their music just 4 u to rob them," he said.
Several producers chimed in on the topic and spoke on their experiences with Caren's label, which boasts artists such as Kevin Gates, Kehlani and Charlie Puth. "Caron looked 2012 Mike Will in the eyes after hearing my whole catalog and said you don't have ANY hits but we can help u wit that," tweeted out platinum-selling producer Mike WiLL Made-It.
After Metro tweeted that APG "basically just want to slave you and steal your music to make hits," "No Flag" producer, London On Da Track, replied to his thread and said, "That’s all they want to do."
Meanwhile, not everyone responded agreeing with Metro's sentiments. Songwriter Jim Lavigne spoke up on Twitter, supporting Caren and APG, saying, "I owe my career to y'all!! Y'all have given me incredible opportunities and been a dream team for me."
In a 2016 interview with Billboard, Caren spoke on the success of APG and what makes them different from its competitors. "We try to empower artists -- to help execute their creative and entrepreneurial visions, which is what we've started with Charlie, Kevin and Kehlani," he said. "But it's really just the beginning. We also look at ourselves as sort of an indie-major."
Billboard reached out to WMG for comment.