Ticketmaster Launches in Italy

Billboard Staff | November 14, 2017

Grandi notizie: Live Nation-owned ticketing giant Ticketmaster has launched in Italy, its 29th market overall, with headquarters in Milan. The company believes sales of tickets in the European country could reach 19 million in its two years. Current offerings on ticketmaster.it include tickets to see Lana Del ReyNiall Horan, Belle and Sebastian and the Firenze Rocks festival in Florence.

"We look forward to providing the best ticketing experience for clients, artists and fans across Italy -- undoubtedly one of the world’s most vibrant and popular destinations for live entertainment and cultural events, this was an organic move for the business," commented Mark Yovich, president of Ticketmaster International. "This is an exciting moment for fans of live music, theatre, sport and cultural events, not just in Italy, but across all our global markets as we continue our strategic expansion."

Earlier this year, Live Nation purchased leading Israeli promoter Bluestone Entertainment and launched Ticketmaster Israel. The company also recently launched in Switzerland, Czech Republic and Poland.

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About the author: Billboard Staff Contributor