YouTube has long been recognized as one of the biggest music and video streaming and discovery platforms on the Internet. These days, users can find anything from tutorials to dance crazes to the latest music. YouTube draws musicians and listeners alike through engaging visuals that amplify the sound and messaging of music.
Music videos are great promotional tools for artists. Adding image to sound, videos can engage listeners in new ways, helping musicians build a steady fanbase. One breed of music video that has become increasingly popular is lyric videos. In actuality, the concept of a lyric video dates back to R.E.M.’s “Fall On Me” in 1986. It wasn’t until 2010 with CeeLo Green’s “F*ck You” that we came upon the modern look and feel of lyric videos. While lyric videos these days have come a long way since the original, they seek to achieve the same goal: further connecting listeners and musicians through a fresh medium.
The Benefits of Creating a Lyric Video for YouTube
What better way is there to get listeners hooked on your lyrics than to write them out to be seen and shared? Lyric videos can help you (the artist) spread your message clearly and visibly. Fans no longer have to guess what the lyrics say—instead, they can spend more time understanding your message. Lyric videos allow listeners to dig into the lyrics and get hooked on your music.
Lyric videos also tend to be more budget-friendly than the traditional music video. Better yet, they focus on the song and its lyrics instead of providing distractions that divert the listener from the true meaning of the song.
How to Make a Lyric Video
When brainstorming the concept for your lyric video, creativity is key. Fonts, spacing, background images, and visual effects can make your lyric video stand out from the rest. Keep your video simple yet interesting is key—let listeners see a side of your song they haven’t experienced yet but remember to allow the music speak for itself.
Using a Lyric Video Maker
While experts in movie software can skillfully make lyric videos quickly, some things are best left to the professionals when it comes to standing out from the crowd. Artists looking for memorable visuals to share with their audiences should consider teaming up with professionals who can also strategize on how best to use the content.
Promoting Your Lyric Video
One way to make use of your lyric video is to promote it across multiple channels. Social media is a great tool for repurposing your video to gain traction. Lyric videos can be used as a teaser for upcoming releases. Be sure to incorporate the lyric video into your current media strategy for the best impact.
Get Expert Assistance
LyricVideos by Starlight PR are created with your vision by a professional team of experienced creators. With multi-platform optimization, custom backgrounds, 3D animation, and more, you’ll be sure to captivate your audience, gain new fans, and give your music the love it deserves.
