Music public relations—aka Music PR—is the strategic promotion of music-related news to the public through media. Artists turn to publicists to manage their music PR in order to promote new releases, tours, or news they want the world to know. While exposure is never guaranteed, a music PR firm has the staff and resources to help artists take the next step in their journey.
Getting to Know Your PR Team
Publicists—or media specialists—help artists by acting as the liaison between musicians, labels, and the media. PR firms and their publicists can be open or hyper-focused like a company that only works with college radio promotions. Be sure to research which is the best fit for your unique needs.
Understanding Campaigns and Promotions
Typically, PR is run for a specific campaign. For example, an artist or label might want to promote a new single or album. During the period leading up to and after the release, they might partner with a PR company to generate as much press as possible leading up to the release and immediately afterwards.
When the campaign comes to an end, the PR company will provide a report with press clippings and analysis of the coverage received.
How to Find the Right PR Team for You
Before finding your fit in a PR firm, ask yourself if you are ready to invest the time and money that are needed to work with one. There can often be a significant upfront investment to work with a PR firm which pays off after time. If you are ready to promote your music at a national level, working with a PR firm might be your best chance at grabbing the attention of more listeners and additional press coverage.
Don’t Come Empty-Handed
Ready to work with a PR company? Make sure you have already established a bit of buzz through self-promotion and that your work is ready to be shared. Working with a PR company doesn’t guarantee press and exposure—in other words, no matter how hard a company tries on your behalf, if your music isn’t ready to be shared, there may not be anyone interested in covering it. You’re paying for a service, not a guaranteed listen base.
Make sure your music is ready to go across many channels—many PR campaigns will try to generate public interest in your music but you have to be prepared in order for that to happen.
Are You Ready for Music PR?
If you are ready to invest in your musical career, now is the time to reach out to a music PR firm. Engage audiences and streamline your brand image through the help of experienced professionals. Reach out to Starlight PR for more information or take a look at a handful of PR packages that can help excel your music career today.
