Artist Growth

Beyonce Debuts Limited-Edition Beychella Merch Ahead of Coachella Weekend 2

On the heels of her insta-legendary performance at Coachella, Beyoncé has rolled out a themed merchandise collection.

You can shop windbreakers, crewneck sweatshirts, T-shirts, shorts and more, all inspired by the custom-made Balmain costumes, King Tut swimsuits and varsity jackets with fictional Greek letters that we saw at #Beychella. Check it out here.

You'll notice that the website features a countdown clock, which at publishing time had about 32 days and 11 hours left on it. In other words, don't hesitate, because this gear won't be around for long.

Beyoncé will take to the stage again on Saturday. Unfortunately, this week’s set isn’t going to be live-streamed, but at least you’ll have your new merch to keep warm until she heads out on the OTR II tour with JAY-Z.

Tags: product design

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