Testimonials and Case Studies

Case Studies

Case Studies Becky G A Boogie with da Hoodie R.City OMI DL Moreno Press

boogie

BECKY G AND BURNA BOY “ROTATE”

CHALLENGE:

Consolidate Becky G's meteoric rise in the latin music landscape to the global music marketplace

SOLUTION:

Starlight PR organized and execute a collaboration with Global superstar Burna Boy via Kemosabe/RCA Records for the new single “Rotate”. The single which was co-written by both artists along with SoFLY, Nius, DiGenius, Elena Rose, is currently featured in the Pepsi global football campaign “Music Keeps Us Fizzing’.

PROMOTION

A partnership with the Pepsi soccer campaign was established to connect with fans of the World Cup festivities in Qatar. Starlight PR and it's in-house affiliates conceptualize create and shot the 50-seconds #ForTheLoveOfIt commercial in collaboration with Pepsi for for the 2022 World Cup re-release.

A press release on RollingStones was used as a first line of awareness months leading up to the games as well as interviews on ET, KISS FM and performances on good morning America. Influencer partnerships on TikTok instagram and YouTube were used to reinforce social virality.

Pepsi | Fizz To Life | Commercial

Becky G. Burma Boy-Rotate (Audio HERE)

PRESS

boogie

A BOOGIE WITH DA HOODIE

CHALLENGE:

Take Julius Dubose known professionally as A Boogie with da Hoodie Global. Identify target market fit, increase awareness, market and promote single and the new album.

SOLUTION:

Starlight PR established a 6 months marketing plan starting in Quarter 3. A listening session between Highbridge label and Atlantic Records was conducted and "Look Back At It" was decided for the lead single.

PROMOTION

A full media rollout plan was crafted by Starlight PR, targeting outlets with strong audience market fit and wide organic reach. Sirius XM was selected for the release of "Look Back At It". The strategy was to have A Boogie perform the single live at Sirius XM with DJ OMINAYA for the premiere. The plan was a success the video received over a million views in its first month. Watch the performance here. The Breakfast Club on Power 105.1 FM was next, followed by interviews on Tidal with his High bridge label and Complex to discuss the album "Hoodie SZN" Max B influence, everyday struggles and more.

MUSIC VIDEO

  • We released the Official Music Video for "Look back at it" on January 30th.
  • It currently have over 50M views and counting. Watch the Official Video Here
r_city

R.CITY

CHALLENGE:

Continue the rise of R. City's smash single "Locked Away" featuring Adam Levine

Create a detailed 6-month marketing plan and unique concept for a music video and its promotion.

SOLUTION:

HOW IT WORKED:

Gil Green was brought in as director. He is the man behind the videos for acts like Lil Wayne, Diddy, John Legend, Trina, Rick Ross, and more. Missy Galanida was appointed executive producer. The concept for the video was everyday stories of families facing poverty, imprisonment and lost love. We shot the video in Miami.

Watch behind-the-scene footage.

PROMOTION:

Starlight PR secured an exclusive front page Press Release on ET Online. Read Press Release.Social promotions through The Source, Vibe Magazine, Billboard and The Upcoming 100 Chart channels, reaching a total audience of over 10MM passionate music fansHigh-impact video wall takeovers, targeted placements and pre-roll video.

"Lock Away" now has more than
475,000,000 views on YouTube.
omi

OMI

CHALLENGE:

Capitalize on the success of Omi's #1 smash hit "Cheerleader" with the follow up single "Hula Hoop"

SOLUTION:

Starlight PR created a bold custom island vibe cover art for "Hula Hoop", highlighting Omi's unique style and trademark felt hat. We used our Hostile TakeOver Campaign to flood social media with the single cover and the release date of the video.

HOW IT WORKED:

Starlight PR secured high-level magazine Spin.com to premiere the official "Hula Hoop" music video

Starlight PR integrated live appearance via "Today Show" where Omi did an exclusive interview and performed both "Cheerleader" and the new single, "Hula Hoop" live.

Starlight secured an exclusive pop shop podcast on Billboard.com where Omi discussed hitting no. 1 & how "Cheerleader" almost wasn't a song Check it out here.

Social promotions through Starlight's channels - reaching a total audience of over 10MM passionate music fans

dl_moreno

DL Moreno

CHALLENGE:

Bring awareness to DL Moreno and establish him as a serious contender in the music industry

SOLUTION:

Find an established artist to do a feature with DL Moreno. His fans become DL's fans.

HOW IT WORKED:

Starlight PR secured an exclusive
feature with Trey Songz.

DL Moreno and his team of
producers decided on the single.

DL Moreno's "SAVAGE feat. Trey
Songz" was the result.

STARLIGHT PROMOTION:

Starlight created custom "Up Close With..." features on each artist.

Exclusive Press Release featured on all major blog sites

Deployed a co-branded strategic PR and Marketing campaign with editorial & rich media ads to promote the single.

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