If you've ever been to a SoulCycle class, you know how great the music playlist is. Now, cycling class buffs can bring the infectious SoulCycle energy to their everyday lives.
The company is teaming up with SiriusXM to launch SoulCycle radio, which will feature playlists created by SoulCycle’s instructors, mixed with the instructors sharing inspirational messages on mindfulness and healthy living. SiriusXM will also livestream the brand’s Sound by SoulCycle concert series, with the next concert featuring Mark Ronson in August in New York.
“Wherever you live, this new channel will allow SoulCycle riders to extend their experience throughout the day, and for those who are uninitiated, to get a taste of what it's like to be part of this high-energy, inspired community,” Scott Greenstein, SiriusXM’s president and chief content officer, said in a press statement. “SoulCycle has an incredibly devoted fan base nationally because of its great lifestyle program fueled by outstanding music playlists and classes led by dynamic, inspiring instructors. Listeners can now get their SoulCycle fix any time of day and wherever they are.”
“At SoulCycle, music is what connects us, moves us, and inspires us,” SoulCycle CEO Melanie Whelan mirrored. “With SoulCycle Radio on SiriusXM, we can reach our riders wherever they are in their day-to-day lives, as well as reach people who may not have yet experienced the motivational magic that is SoulCycle.”
SoulCycle Radio is scheduled to launch later this summer on SiriusXM channel 4. SiriusXM subscribers can also listen on the SiriusXM app and on connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers, and more. For more information, visit www.SiriusXM.com/streaming.
