Tickets for the snake pit should be $800 minus the amount of times you watched Taylor eat cookie dough #TaylorSwiftTix
About one hour after presale tickets went on sale Tuesday (Dec. 5) for Taylor Swift’s Reputation tour, Ticketmaster sent out a tweet telling fans the company was “experiencing a delay” and had “purposely slowed code distribution to ensure the best purchasing experience for everyone.”
The cause of the delay: Ticketmaster is only allowing three people on average per concert (there are 33 total shows in North America) into the purchase queue at a time to buy tickets.
“We can slow down the experience if people are taking longer to shop,” Ticketmaster’s head of music David Marcus told Billboard a few hours before Tuesday's ticket presale for Swift's "most engaged fans in the program."
The company has spent the last few weeks sorting through and organizing ticket buyers, scheduling their one-hour shopping window to buy tickets starting at 1 p.m. PT and lasting until Friday evening, texting fans in waves, about 180 people per hour for each concert.
Fans who qualified to buy tickets early have a crack at “basically every available ticket in the stadium,” says Marcus. Only about 5 percent of those who signed up to be a Verified Fan got to participate in Tuesday’s sale. The remainder who qualified for the Verified Fan presale -- by preordering Swift's album, buying merchandise or sharing her tweets and watching her videos -- will get a chance to buy tickets over the next few days. Tickets will go on sale to the public Dec. 13, Swift's 28th birthday.
Afters fans complete their purchase, new fans are brought it, and Marcus said all fans scheduled for Tuesday will be able to buy tickets, which range from $49.50 for upper-level seats to $249.50 for floor-level seats, as well as pit tickets and some VIP tickets, priced between $800 to $1,500.
The sticker price of the top-tier tickets did draw some fan criticism on Twitter, while others complained about the delays in receiving their codes.
Still, others seemed pretty happy
And this person even got the code early: