Being a musician in 2022 is so much more than just releasing music that appeals to the masses. It’s about sharing your music and personality on social media. Whether that’s Instagram, Spotify or TikTok, you always have to be on the lookout for your next big move.
Right now, one of the hottest places for an artist to get discovered and blow up is TikTok. Knowing the ins and outs of this music app is a must in today’s industry. So here are a few things you can do to better market yourself on the most relevant platform of the generation.
Find the right sound bites
An unfortunate thing about TikTok is that it feeds on a short attention span, so having the most memorable, catchy and trend-setting part of your song stand out is a must. Once you’ve got a sound byte that people can dance to or connect with in a way that is easy to replicate, all you have to do is make it go viral. Easy, right? Of course, you can’t always get famous overnight, but the right trend can take over the app for months at a time.
Follow trends
Once you’ve found a trend or otherwise put your music out there for other content creators to utilize, then it is just about getting people interested in using your music. There are a lot of ways that you can go about this.
Connect it to yourself
Artists doing their own trends can be fun and a good way to interact with your fans. Sometimes just showing that you’ve released something new and fun can work just as well to kick start it.
Connect with influencers
Another way to get your music on the app’s For You page, or just into the public eye, would be to connect with an influencer on the app. If there’s a bigger content creator who loves your music, use that to your advantage. Ask for a collaboration, or possibly get them to jump start a trend for you. The more people who see their posts, the more chance they continue the trend.
Be present
A final big thing that you can do to market yourself and your music on TikTok is to simply be present. In Social Media Marketing terms this is called “engaging.” Connect with users who are making videos with music similar to yours. Comment, stitch or otherwise respond to them. Make content that invites other users to engage with you – through comments, likes and shares. Be sure to add hashtags and other ways for your audience to find and connect to you. On top of sharing music, TikTok is also a place to share who you are with your audience.
Even with a guide on how to hack the TikTok marketing scheme, it can be seriously daunting. If you really want to make the most of your time on TikTok and other social media platforms, check out Starlight PR’s Social X Campaigns, which are tailored to bring new fans to all your social media platforms in interesting and engaging ways.
