During the pandemic, when live concerts were put on hold without an end in sight, musicians were forced to find new ways to connect directly with fans and share music in an engaging manner. For many, live streaming became the answer to sustaining a music career in the face of a global pandemic. Whether live streaming for pure enjoyment or to fundraise through monetization tools, artists have been able to stay connected and build their fan base over the past few years through many online platforms.
Why Livestream?
Engaging with fans is key to maintaining a strong support base for your music. Being accessible to fans where and when they want you helps them feel connected and appreciated.
While live streaming can’t replace a physical live performance, it can enhance the listening experience for fans.
Grow Your Fanbase
Live streaming intimate music moments is a great way to engage your fans. Providing fans with unreleased or unrehearsed snippets gives them an inside view that makes them feel special and makes you stay top of mind.
These days, there are many live streaming platforms to choose from as an artist. Below we explore a handful of the options available.
YouTube
YouTube’s “Live” function helps musicians reach fans and subscribers, all while saving videos for future creative use.
Facebook Live
Engage your Facebook community through Facebook Live. Broadcast a concert, live session, or rehearsal via your mobile app and share the video after the live event. Enlist a “Community Manager” while live streaming to respond to fan comments or questions in real time through the chatroom.
Instagram Live
Instagram has come a long way since its photo collage days. Now you can livestream life moments—and music— through Instagram Live to engage all of your loyal followers.
Twitch
Made for broadcasting video games, Twitch can also be used for live streaming musical content. DJs and musicians alike are using the platform to reach fans through designated channels.
Zoom
Originally designed for webinars and work functions, Zoom can also double as a live event streaming platform. You can also create video chats for up to 100 people and stream for 40 minutes for free.
Google Meet
While the original intention of Google Meets was to catch up with friends or set up a work conference, musicians can also use it to broadcast a live concert. Invite friends through email and engage fans who already subscribe to your newsletter—and be sure to let them know it’s a special invitation just for them.
Go Live on Twitter
Twitter’s answer to live streaming, Go Live replaced Twitter’s old Periscope platform and can help share concert and rehearsal moments with followers.
Bandcamp Live
New to the market in 2021, Bandcamp Live can enhance the music experience for those who already use Bandcamp.
Tips for Live Streaming
In order to make your live stream as professional as possible, be sure to have the appropriate audio and video equipment for streaming. An external microphone beats your computer’s built-in microphone. Broadcasting software is also available to increase microphone quality. External cameras can also provide better resolution than built-in ones.
Get Expert Artist Promotion Support
When it comes to choosing the right platforms and approach for your musical talent, Starlight PR Service has your back. Connect with experts in PR to create a strategy that meets your unique needs and goals. For more information, be sure to contact us today.
