What Do Music PR Companies Do?
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What Do Music PR Companies Do?

Are you ready to take your music career to the next level? Is your sound ready to be shared with the world? That’s great! Now it’s time to figure out how to get the best support for your goals.

If you have a single or album ready to share and are committed to growing your brand and fanbase, partnering with a music PR company may be the best course of action for you. 

But wait, what is music PR? 

Music public relations—aka Music PR—is the strategic promotion of music-related news to the public through media. Artists and labels often partner with a PR company to generate as much press as possible leading up to, and immediately after, the release of a new single or album, a tour, or any news they want to share with the world. While exposure is never guaranteed, a music PR firm has the staff and resources to help artists take the next step in their journey.

What is a music publicist?

Publicists—or media specialists—help artists by acting as the liaison between musicians, labels, and the media. PR firms and their publicists can be open or hyper-focused like a company that only works with college radio promotions. Music PR companies employ many publicists to help artists achieve their unique goals by telling their story in an aligned, consistent way and providing multiple outlets for their music to be discovered.

Finding your music PR company

Do you know who you are as a musician and what your goals are? It might be time to partner with a music PR company. The best way to find your fit is to reach out to music PR companies to better understand how you will work together. Do they understand your needs and goals? Are you able to provide the information they need to help tell your story? If you are ready to promote your music at a national level, working with a PR firm might be your best chance at grabbing the attention of more listeners and additional press coverage.

Taking the next step

Ready to rock n’ roll? There is no time like the present to find out if working with a dedicated music PR team is your best bet to elevate your career and grow your fanbase. If you are ready to invest in your musical career, reach out to our experienced professionals for more information or take a look at a handful of PR packages that can help excel your music career today. 

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