Hammaz is back from Delaware’s hip-hop underground with the fourth installment in the album saga of the Alpha Male. His calling card is “Shitz.”
When work was done on Alpha Male 4: Magnum Opus, Hammaz and a producer looked at the whole project to decide on a single with which to push the album and announce the return of Hammaz.
“The producer, he was like, ‘Okay, we’re gonna need a staple song and let everybody know you’re back,’” he said. “And ‘Shitz’ is it. ‘Shitz’ is really staying on business.”
They say its our time to make history
…Hey
I’m with the shitz
The song and the video get up quick and move fast, flashing from line to line, scene to scene, like the camera’s mounted on a rocket. Hammaz and his featured bro, MusicByDre, proclaim their dominance on the street, in the club, on the dance floor.
“That’s one of those staying on business, like I said — I’m back, showing everybody this is me. I’m back on my throne.”
The track, although the second on the album, serves as the introduction to the 12 tracks of Alpha Male 4.
Beyond that, he said, “‘Shitz’ is one of those songs that speaks for itself. It’s not one of those songs you can put a lot of words behind. Once you hear the song and watch the video, you come back with, ‘Okay. I understand.’”
Three years have passed since he released Alpha Male 3: State of Survival. The earlier Alpha Male albums, 1, 2 and 3, weren’t promoted as they should have been, he said, “So, that’s considered underground.”
And that’s where he was.
“Until now,” he said.
He has started his own company, Alpha Male Entertainment, and the album Alpha Male 4 is up and running above ground. AME has its own YouTube channel and its own Instagram.
The album is not only an announcement, but a demonstration of his versatility in music, beats and stories.
“That’s a very versatile project. I took my time putting together the different songs. I’m showing off a range of versatility. I got some storytelling. I got some trap vibes. I got a lot of joy going on there.”
“Pee Wee Kirkland,” the first track, tells stories about a legendary New York street ball player and drug kingpin who now travels the country as a motivational speaker.
“He’s a big-time staple in Harlem. Everybody from New York knows him,” said Hammaz, who sat down to a dinner with Pee Wee and his family. “I’m telling his story through my eyes.”
“Becky, Karen, Susan” is about his favorite teachers from childhood. “After you hear the song, you’ll know why they were my favorite.”
“For the Streets” is about a girl who pretends “to be what she’s supposed to be but she didn’t turn out to be what she’s supposed to be.”
“So, she’ for the streets.”
“Heartbroken” and “Pedestal 2” are from another time in his life and a girl who Hammaz cared for, “and we f-d that relationship up.”
We? Her? Him?
“She did,” he said.
“End of the Road,” another song that he says speaks for itself, “is about a whole lot of shit coming to an end.”
One of the endings is the story of the girl from “Heartbroken” and “Pedestal 2,” and it closes out a storyline began in “Pedestal,” on Alpha Male 2.
To make Alpha Male 4, he used in-house producers from AME and other producers from Atlanta, where he recorded most of the tracks at Grand Hustle Studios.
“They provided some fire for me, so I was able to take advantage of that and roll with it,” he said.
Album four is blazing the trail for five, which is in the works. His plan is to put Alpha Male 4 — with all its diversity and versatility — in every door he can get to.
“I’m already working on Alpha Male 5, finishing that up. As soon as I’m on everybody’s front step, I’ll drop Alpha Male 5 and kick my way in.”
Or you can invite him up on the porch and in the door by connecting to Hammaz on all platforms for new music, videos, and social posts.
“Shitz,” Youtube
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