Record Label

  • by JAELANI TURNER-WILLIAMS |
  • June 14, 2024 |
  • 4 min read

Tinashe Says Former Label RCA Is 'Gagging' at the Success of "Nasty"

RCA Records might regret losing out on Tinashe.

The "Nasty" singer, who left the record label in 2019 after years of conflict, was recently stopped by a reporter who asked her about RCA, as her latest single has become her first Billboard-charting solo hit. The singer is now independent but has a publishing deal with Nice Life Recording Company, founded by songwriter Ricky Reed (who co-wrote and co-produced "Nasty").

"Nasty," of course, can credit its success to being a summertime-ready earworm, along with being memeified shortly after the song's April release.

"Do you feel like RCA kind of dropped the ball when you were on their label? Because they couldn't do it? You did it by yourself," the reporter told her.

"You know? We just didn't need them," Tinashe responded with a playful shrug. "All you need is hard work, good fans, talent. I know they're gagging."

As for her post-"Nasty" plans, Tinashe promised new music and remixes, her upcoming album Quantum Baby, although she probably misspoke by saying her 2023 EP BB/Angel, along with a tour.

While RCA currently works with female pop and R&B singers like Grammy-winner Victoria Monét and Normani, who's seen a lengthy album rollout over the course of five years, Tinashe's been public about her disappointment with her former label.

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Tinashe's first independent album was 2019's Songs For You, and the singer told Billboard that year that there were "definitely ups and downs" with RCA, one being the aftermath of her 2014 debut LP, Aquarius.

"My second album process just wasn’t as seamless as the first. I first announced it in 2015, right off the back of Aquarius. For whatever business reasons, it didn’t come out for the next three years," she told the publication.

"With that process of delaying the album, I felt really deflated as a creative. I was frustrated and helpless. I was over it and felt jaded. In my head, I had the idea of what I wanted the album would be. I felt like this would be a great opportunity to do this on my own. I just needed to free myself from everything. I felt like my career was coasting. I’m able to play shows, make money, and I can keep putting out music, but it didn’t feel all the way right."

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