Take Julius Dubose known professionally as A Boogie with da Hoodie Global. Identify target market fit, increase wareness, market and promote single and the new album.
Starlight PR established a 6 months marketing plan for Q4 of 2018 running into Q1 of 2019. A listening session between Highbridge label and Atlantic Records was conducted and "Look Back At It" was decided for the lead single.
A full media rollout plan was crafted by Starlight PR, targeting outlets with strong audience market fit and wide organic reach.Sirius XM was selected for the release of "Look Back At It".The strategy was to have A Boogie perform the single live at Sirius XM with DJ OMINAYA for the premiere.The plan was a success the video received over a million views in its first month. Watch theperformance here.The Breakfast Club on Power 105.1 FM was next, followed by interviews on Tidal with his Highbridge label and Complex to discuss the album "Hoodie SZN" Max B influence, everyday struggles and more.
Continue the rise of R. City's smash single "Locked Away" featuring Adam Levine
Create a detailed 6-month marketing plan and unique concept for a music video and its promotion.
Gil Green was brought in as director. He is the man behind the videos for acts like Lil Wayne, Diddy, John Legend, Trina, Rick Ross, and more.Missy Galanida was appointed executive producer.The concept for the video was everyday stories of families facing poverty, imprisonment and lost love.Shot the video in Miami.Watch behind-the-scene footage.
Capitalize on the success of Omi's #1 smash hit "Cheerleader" with the follow up single "Hula Hoop"
Starlight PR created a bold custom island vibe cover art for "Hula Hoop", highlighting Omi's unique style and trademark felt hat. We used our Hostile TakeOver Campaign to flood social media with the single cover and the release date of the video.