Turning a passion for music into an actual career is what many up-and-coming artists dream about. But if you’re going to make it as a professional you’ll need a few key elements to make it a reality.
It obviously all starts with the music. Whether you’re a singer, songwriter, rapper, musician, producer or all of the above, the music is the product you’re selling and it needs to resonate with your audience – and that audience is the critical second part of the equation.
You could be a brilliant vocalist or guitar player, but without an audience you’re really just making music for yourself and a close circle of friends and family. That’s perfectly fine, and many artists only aspire to do that much. But if music is more than just a hobby, and you want to make a real career out of it, your success will largely depend on building and growing your audience.
Most artists start this process by creating social media pages and encouraging friends to like and share their content. You can develop an audience by performing your music live. There are a multitude of other ways to promote yourself and make fans out of people, but for the majority of artists these steps only get you so far.
Benefits of a Music Promotion Company
That’s why most serious artists turn to a music promotion company, which can make a huge difference. A good PR company has contacts and relationships within the music industry and leverages those to get you exposure. They’ll help establish your brand as an artist and focus on online music promotion for your new and upcoming releases.
Starlight PR, for instance, has partnerships with influencers and mainstream media outlets that can help promote you to millions of people in target markets. We can create press releases, blog posts and magazine articles and set up live radio interviews. That’s only the beginning.
Starlight has music PR packages for both up-and-coming artists and established artists on major labels. The Starter Package is designed to kick-start your career if you’re new to all of this. There’s a two week campaign focusing on awareness and branding, and a four week campaign that can take your career to another level. Those are just a few of the packages offered by Starlight.
What is a PR Package and How Can it Help You?
So what is a PR package? Let’s look at the Starter Package, for example. This includes an exclusive press release, premium blog placements, sponsored posts and a spot on the fastest growing music charts. You’ll do a phone interview with one of our publicists, who will get a feel for your music and put together a story that promotes your new single, project or tells your story as an artist.
The 4-Week Premium Next Level Campaign takes it all a step further. You’ll be featured in and on mainstream magazines, blogs and radio stations like Hip Hop Weekly, SMASH Magazine and SXSW Pop. It’s the same campaign that launched careers for Lil Uzi Vert, Boogie Wit Da Hoodie, R.City and others. This campaign also focuses on playlist placement, live radio interviews and podcasts and utilizes those influencer and media relationships mentioned earlier.
