Building a successful career in the entertainment world means you need a thriving YouTube channel. It’s the second largest search engine in the world. It’s where stars are discovered and celebrated.
It’s where you need to be.
Trends are constantly changing, so don’t be discouraged if your page isn’t performing well right off the bat. It takes time and work to start from scratch, but these five tips should be exactly what you need to promote your name and get your music shared on YouTube.
Quality First
Many advice-givers on YouTube (ironically) will tell you to just start pouring those videos out on a daily basis. While it’s true getting started is one of the hardest steps, the quality of your work will dictate the coming months of your channel’s performance.
Yes, consistently pumping out great content is what a successful channel does, but you’re just starting. Don’t share work you’re not absolutely proud of. You’ll burn out fast if all your time and energy is only going into your YouTube life. Your life is your music – don’t forget that.
Quench Authenticity
Fans and subscribers are thirsty for original and authentic sounds. It’s important to remember that you shouldn’t mimic what “Mr. 1M fans” does just because he got a lot of hits. This is your work – your art. You want true fans and not the one-click-and-done crowd.
Draw people in with creative thumbnails – because you eat with your eyes first – and satisfy their need for something fresh and new. Keep your YouTube page clean and easy to read – a combination of singles and albums is popular – but don’t add random (out of your niché) videos. Keep it in your wheelhouse and cheer on other artists like you. The more engagement you can do with fans and other artists, the better.
Tool Utilization
YouTube provides a lot of great tools for success – you just have to use them wisely and fully. Pointing back to the first tip, consider your words in descriptions, keywords and hashtags. You want your videos in the right algorithms, in front of the right kind of clickers – put some thought into what your target audience is searching for.
Be sure to check out your analytics and learn how to read into who is watching. Where do they click next? How did they find your video? This will help guide you to know which social media platform to focus on more when sharing your videos – directing fans back to your YouTube channel to find more.
Cunning Curators
A great resource for artists is SubmitHub.com – where musicians submit works to YouTube and Spotify Curators for a small fee to be considered for playlists. Listeners turn to these curated playlists for variety and discovery – it’s a smart move to use this method – but use caution and dedicate time and research to choose which curator would best serve your audience, otherwise you’re wasting your time and money.
All-Star Team
Is it all coming together? Maybe this dream could come true! You just need a little help because you can’t do it all. You have songs to write, connections to make and shows to schedule. What you need now is a team of people you can trust to help you take your career to the next level with marketing campaigns.
Starlight PR is an organization of professionals who know how to navigate the social media platforms, the blogs, magazines, podcasts – everything you need to get your name out there.
