What exactly is a music publicist? And how can you partner with one to achieve your goals as a musician? Let’s explore this important industry topic.
A music publicist is the person you want on your side to handle media and public relations on behalf of you, the musician, or your group. You’ll consult your music publicist before releasing communications to the public, and they will strategize how best to promote your story and your music to audiences. From writing press releases to managing social media campaigns, music publicists help you not only reach the public but help them understand and appreciate your story.
How Your Publicist Can Help You
How you present yourself and your music is key in today’s digital world. A music publicist can help you tell your story in a way that best captures your essence while resonating with audiences.
Your music publicist is a marketing expert who will guide your voice and image development in order to best capture the qualities that make you you. Think of your publicist as the editor to your artistic storytelling. They will act as a sounding board for your ideas and let you know what may be feasible and viable to growing your presence and fanbase. They also tend to have an arsenal of cultivated contacts and relationships with press outlets and music blogs to help launch your music to new audiences.
Expert guidance is key when taking your career to the next step. It is important to pick a publicist you can trust—and then you need to trust that they are acting within their wheelhouse. Be sure to manage your expectations—it may take time to see traction but don’t fret—the slow road is often the more stable approach to building a career in music.
Navigating Music Public Relations
While self-promotion is the stepping stone for most aspiring artists, there comes a time when professional services are needed to take your musical career to the next step. In the early stages, artists can take a DIY approach to publicity by reaching out to local music editors and blogs and by maintaining a strong online presence. At the end of the day, this approach has limitations that an experienced professional can overcome through knowledge of industry standards and the support of an agency.
Additionally, levels of press will fluctuate throughout an artist’s career. A music publicist is able to balance the needs of the artist with industry demands in order to help musicians achieve their unique goals.
Your Unique Needs as an Artist
Each artist has unique needs. Partnering with a music publicist that understands your vision and goals can help you make strides in your music career.
Do you have an album release coming up? A new single? A captivating story to tell? Starlight PR’s team of experienced music publicists are here to help you tell your story. To find out how our team can support the growth of your music career, be sure to browse our PR packages or reach out to a representative today.
