The wait is over: Madonna’s skincare line, MDNA Skin, is launching in the U.S. on Tuesday (Sept. 26), three whole years after launching in Japan. “I’m tired of hearing people complain here that they can’t get it in America,” the pop veteran told WWD. The brand, which reads as her name without the vowels or second “N,” was co-developed with Japan-based beauty and wellness parent company, MTG.
“It’s a line I can use every day. Some things I use when I don’t wear makeup and am not doing shows, and others are specifically good for having to apply makeup and be on stage under lights,” the 59-year-old said of the products. “I developed it for me specifically, but it also feels universal. I mean, my children use it, my friends use it.”
Available online and in Barney’s retail stores in Beverly Hills and New York, the skincare line consists of eight products, with more joining the line-up in coming months. The products, including a "Rejuvenator Set" complete with a clay mask and trendy magnetic device that lifts it off your skin, start at a price point of $50. Though Americans have been waiting to get their hands on the pop icon’s products, beware! They can cost you quite a pretty penny — upwards of $600 depending on the items desired. But for skincare created by the one and only Madonna, what do you expect?
Learn about the 8 best products below:
1. The Face Wash, $50
What it does: Gently removes pore-clogging dirt, impurities and makeup while locking in moisture and energizing the skin.
2. The Rose Mist, $120
What it does: Helps tone and refresh the look of skin anytime, while also nourishing and relaxing.
3. The Serum, $240
What it does: Provides intensive hydration, nourishment, and brightening for softer, smoother, younger-looking skin.
4. Rejuvenator Set, $600
What it does: Advanced skincare duo that works together to infuse the skin with hydration, nourishment and resilience.
5. Chrome Clay Mask, $120
What it does: Moisturizes and smoothes the look of the complexion while drawing out dirt and impurities. (To be used with Skin Rejuvenator or Magnetic Flow.)
6. Magnetic Flow, $180
What it does: Removes the Chrome Clay Mask while helping to improve circulation, activate pressure points and optimize the appearance of skin vitality, radiance, clarity and shape.
7. The Eye Mask, $50
What it does: Helps dramatically diminish appearance of fine lines, crow’s feet, dark circles and puffiness in the entire C Zone – not just the under-eye area.
8. The Eye Serum, $180
What it does: Helps soothe and revitalize the look of stress and fatigue in the eye area and protect the delicate skin around the eyes from reactive oxygen and other environmental stressors.
Billboard has reached out to Madonna’s MDNA team for comment and will update accordingly. All product information taken from mdnaskin.us.
