CASE STUDIES R.City OMIDL MorenoPress Release

R.CITY

CHALLENGE:

Continue the rise of R. City's smash single "Locked Away" featuring Adam Levine.

Create a detailed 6-month marketing plan and unique concept for a music video and its promotion.

SOLUTION:

Starlight conducted a casting call and assembled a highly qualified team for music video production and promotion.

HOW IT WORKED

  • Gil Green was brought in as director. He is the man behind the videos for acts like Lil Wayne, Diddy, John Legend, Trina, Rick Ross, and more.
  • Missy Galanida was appointed executive producer.
  • The concept for the video was everyday stories of families facing poverty, imprisonment and lost love.
  • Shot the video in Miami.
  • Watch behind-the-scene footage.

PROMOTION:

  • Starlight PR secured an exclusive front page Press Release on ET Online. Read Press Release.
  • Social promotions through The Source, Vibe Magazine, Billboard and The Upcoming 100 Chart channels, reaching a total audience of over 10MM passionate music fans
  • High-impact video wall takeovers, targeted placements and pre-roll video

"Lock Away" now has more than 350,000,000 views on YouTube.

OMI

CHALLENGE:

Capitalize on the success of Omi's #1 smash hit "Cheerleader" with the follow up single "Hula Hoop"

SOLUTION:

Starlight PR created a bold custom island vibe cover art for "Hula Hoop", highlighting Omi's unique style and trademark felt hat. We used our Hostile TakeOver Campaign to flood social media with the single cover and the release date of the video.

HOW IT WORKED:

  • Starlight PR secured high-level magazine Spin.com to premiere the official "Hula Hoop" music video
  • Starlight PR integrated live appearance via "Today Show" where Omi did an exclusive interview and performed both "Cheerleader" and the new single, "Hula Hoop" live.
  • Starlight secured an exclusive pop shop podcast on Billboard.com where Omi discussed hitting no. 1 & how "Cheerleader" almost wasn't a song. Check it out here.
  • Social promotions through Starlight's channels - reaching a total audience of over 10MM passionate music fans

DL Moreno

CHALLENGE:

Bring awareness to DL Moreno and establish him as a serious contender in the music industry

SOLUTION:

Find an established artist to do a feature with DL Moreno. His fans become DL's fans.

HOW IT WORKED:

  • Starlight PR secured an exclusive feature with Trey Songz
  • DL Moreno and his team of producers decided on the single.
  • DL Moreno's "SAVAGE feat. Trey Songz" was the result.

STARLIGHT PROMOTION:

  • Starlight created custom "Up Close With..." features on each artist
  • Exclusive Press Release featured on all major blog sites
  • Deployed a co-branded strategic PR and Marketing campaign with editorial & rich media ads to promote the single.
  • What Moreno has to say:

Testimonials