The Beatles are set to receive their first ever official fan experience with the launch of The Beatles at 3 Savile Row, opening in London in 2027. The immersive attraction will take over the band’s historic former headquarters in Mayfair, the same building where parts of Let It Be were recorded and where the group delivered their legendary final public performance on the rooftop on January 30, 1969.
The upcoming experience will span seven floors and feature rare archive material from Apple Corps Ltd., including previously unseen items, rotating exhibitions, a dedicated fan store, and a recreation of the original studio used during the making of Let It Be. Visitors will also have the chance to relive the iconic rooftop concert that was revisited in Peter Jackson’s 2021 documentary series Get Back.
Paul McCartney reflected on returning to the famous location in a statement, saying, “It was such a trip to get back to 3 Savile Row recently and have a look around. There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and I’m excited for people to see it when it’s ready.”
Meanwhile, Ringo Starr shared a simple but emotional reaction to the news, saying, “Wow, it’s like coming home.”
Apple Corps CEO Tom Greene explained that the project aims to finally open the building’s doors to fans who have visited the outside for decades. “We’re thrilled to bring Apple Corps back to its spiritual home and give the Beatles fans something truly special,” Greene said. “Every single day, fans are taking pictures of the outside of 3 Savile Row – but next year they can go in and explore all seven floors of the iconic building, including the rooftop where even the railings remain the same from that famous day in 1969.”
More details surrounding the attraction, including its official opening date, are expected to be announced in the coming months.
The rooftop performance itself remains one of the most famous moments in music history. During the filming sessions for Let It Be, the Beatles joined keyboardist Billy Preston for a surprise 42 minute set above 3 Savile Row. Performing several new songs while crowds gathered below, the concert was eventually interrupted by London’s Metropolitan Police after noise complaints. Footage from the performance later appeared in the 1970 film Let It Be and was extensively featured again in Get Back.
