Introducing our 2-Week Awareness Campaign, perfect for up-and-coming artists seeking to gain momentum for a single or EP release. Designed to strengthen both your online and offline presence, this strategic PR and marketing initiative covers the two main building blocks of any successful PR campaign: Awareness and Branding
WEEK 1: Awareness
Press Release Articles & Media Features
Your story is more than a bio, it’s a narrative and we understand that. In a private one-on-one interview, one of our highly sought-after publicists will extract the essence of your artistry, your sound, your vision. We capture what makes you exceptional, then translate it into a narrative designed to resonate with influential media. Our publicists know how to transform that conversation into a story the media wants to tell.
Crafting Your Press Release
From your interview, we create a powerful press release that describes and defines who you are as an artist. Every word is designed to capture your uniqueness and position your music as something worth paying attention to. Once perfected, we’ll publish across respected outlets that spotlight rising stars with proven talent and a credible team behind them.
Chart Exposure
To complete the foundation of awareness, your single is positioned on the Emerging300 Chart by Upcoming100, one of the fastest-growing stages for music discovery. Week 1 is a carefully curated process, step by step, that ensures your release isn’t just seen once and forgotten, but strategically positioned to be discovered, remembered, and valued going into week 2.
WEEK 2: Branding
Social Media Marketing
Through curated partnerships and refined social media strategies, in Week 2, we position your music in spaces of influence where audiences are not only large but discerning. Every placement is intentional, designed to boost your reputation and create authentic engagement, and build recognition where it matters most.
Radio & Podcast Campaign
The goal is for Week 1 “Awareness” to spark curiosity, then use Week 2 branding to build the connection. In Week 2, we extend your reach through live or prerecorded radio and podcast interviews, giving you space to share your story, your journey, and the meaning behind your music. These deeper conversations allow listeners to connect with the person behind the sound, turning attention into loyalty and curiosity into long-term fans.
The Outcome
With Starlight PR’s 2-Week Awareness Campaign, you’re not just promoting music; you’re creating a foundation for genuine interest and lasting connections. This is where music stops being a hobby and starts being a career.
Make Our Team Yours, Today!
